mycrux: beinghomegrown
An innovative fashion and beauty platform, 100% developed and designed in India, dedicated to empowering Indian fashion and beauty businesses with AI and 3D StructFit technology.
Executive Summary
mycrux is an innovative fashion and beauty platform, 100% developed and designed in India, dedicated to empowering Indian fashion and beauty businesses to sell their products directly to customers. Similar to established online marketplaces, mycrux distinguishes itself by exclusively featuring Indian-made fashion and beauty products and integrating cutting-edge Artificial Intelligence (AI) to enhance the customer shopping experience. A key differentiator is the introduction of 3D StructFit, a revolutionary feature allowing users to digitally design their precise body structure, ensuring accurate fashion product recommendations and fit visualization.
Direct-to-Customer Marketplace
mycrux provides a streamlined platform for Indian business people to register and sell their products directly to customers. This fosters local entrepreneurship and ensures consumers have access to a wide array of authentic Indian goods.
By connecting Indian businesses directly with customers, we eliminate intermediaries and create a more sustainable ecosystem for local commerce.
AI-Powered Fashion Assistance
Our integrated AI system provides personalized assistance for fashion picking. This includes style recommendations that analyze user preferences, browsing history, and current trends to suggest fashion products that align with their individual style.
Beyond fashion, the AI can also recommend daily care routines tailored to the user's skin type, hair type, and other personal attributes, offering a holistic lifestyle approach.
3D StructFit: Personalized Fit Technology
Users can input their exact body shape, size, weight, and other relevant measurements to create a highly accurate digital avatar
Based on the user's 3D StructFit model, the platform will visually demonstrate how different fashion products would fit their unique body
This feature enables the AI to provide even more precise fashion product recommendations, ensuring suggested items are not only stylish but also a perfect fit
Reduces returns and ensures customer satisfaction with accurate fit predictions
Benefits
For Sellers
- • Direct access to a nationwide customer base
- • Reduced overhead costs by bypassing intermediaries
- • Promotion of "Made in India" products
- • Enhanced brand visibility and reach
For Customers
- • Access to a wide range of authentic Indian products
- • Personalized shopping experience with AI assistance
- • Accurate fit visualization with 3D StructFit
- • Reduced risk of purchasing ill-fitting items
What We Offer
Premium fashion and beauty products, carefully curated for the modern Indian consumer. Each category is thoughtfully selected to enhance your style and beauty with quality and authenticity.
Fashion
Premium clothing, accessories, and footwear
Beauty
Natural skincare, makeup, and haircare
Coming Next
We're focusing on perfecting fashion and beauty first. Wellness and fitness categories will be added after we establish our core fashion and cosmetics offerings.
Health & Fitness
Coming after fashion & beauty launch
Cutting-Edge Technology
We're building the future of online shopping with advanced AI and innovative features. Our technology stack ensures a seamless, personalized, and secure shopping experience.
Cruxy
Personalized product suggestions based on your preferences and style.
- • Machine learning algorithms
- • Behavioral analysis
- • Style preference tracking
- • Real-time recommendations
Symmety
Revolutionary body measurement technology for perfect fit recommendations.
- • 3D body scanning
- • Size prediction algorithms
- • Fit guarantee system
- • Virtual try-on technology
Fast Checkout
Streamlined checkout process with multiple payment options and security.
- • One-click checkout
- • Multiple payment methods
- • Bank-grade security
- • Express delivery options
Future Outlook
mycrux aims to become the leading fashion and beauty platform for Indian products, leveraging technology to create an unparalleled shopping experience. We are committed to continuous innovation, further integrating AI capabilities, and expanding the functionalities of 3D StructFit to offer an even more immersive and personalized fashion and beauty journey.
Contact Information
For inquiries, please contact our team. We're here to help and answer any questions you may have.
Dinesh SriSanth A.
Founder & CEO
adsrisanth2005@gmail.com
admin@mycrux.in
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